Client: Federica Spadini PSY
The Project
Federica Spadini is a psychologist who guides people on a journey of growth and well-being with an empathetic and welcoming approach. Her work focuses on emotional support and self-awareness, creating a safe space for listening and dialogue.
Federica Spadini is a psychologist who guides people on a journey of growth and well-being with an empathetic and welcoming approach. Her work focuses on emotional support and self-awareness, creating a safe space for listening and dialogue.
The Logo
The goal for her visual identity was to create a logo that conveys calm, balance, and connection. I chose soft and harmonious shapes to evoke a sense of warmth and serenity. The typography is clean and elegant, reflecting professionalism without feeling cold or distant.
The goal for her visual identity was to create a logo that conveys calm, balance, and connection. I chose soft and harmonious shapes to evoke a sense of warmth and serenity. The typography is clean and elegant, reflecting professionalism without feeling cold or distant.
The color palette was carefully selected to inspire trust and tranquility, using natural tones that symbolize harmony and inner well-being.
The Website
In addition to the logo and visual identity, I also designed and developed Federica Spadini’s website. The goal was to create a clean and intuitive interface that reflects her approach: professional yet approachable, structured yet welcoming. The design follows the same visual principles as the logo, ensuring a cohesive and recognizable brand identity across all platforms.
In addition to the logo and visual identity, I also designed and developed Federica Spadini’s website. The goal was to create a clean and intuitive interface that reflects her approach: professional yet approachable, structured yet welcoming. The design follows the same visual principles as the logo, ensuring a cohesive and recognizable brand identity across all platforms.
This project was designed to clearly and consistently communicate Federica Spadini’s values: empathy, listening, and personal growth.
*app prototype
